Home-business Hurdles
November 6th, 2008
There are basically two ways to make a living, i.e., working for money or letting money work. In the Internet age, it is easy to distinguish between the two.
- The former is busy, even at work, sending emails, the inanity of which are limited only by one’s imagination, while the latter burns his/her midnight candle sending emails to expand his/her network;
- The former sends chain letters, the latter viral letters;
- The former derives satisfaction, or so it seems, from a paycheck that leaves nothing much after bills are paid, while the latter goes on vacation like clockwork, yet still earns;
- The former works like crazy to keep his/her job, the latter works like crazy for portfolio diversity;
- The former rushes through breakfast and traffic to stave off an over-bearing boss who frowns on tardiness while the latter keeps his/her sweet time, ticking off his/her activities during the day with Swiss-watch precision.
The similarity between the two is that each loath to swap roles. The latter for sheer sense of financial freedom and accomplishment while the latter for fear of losing his/her false 15/30 security.
Differences and similarities aside, denizens of both live separate worlds, intangibly separated by two words – mind set and, tangibly, by entirely different tools to function and succeed in each. It is irrelevant to talk about the tools I used while working for money for more than 30 years. They are as diverse as that of any Tom, Dick or Harry’s.
Home business through e-commerce has fewer tool diversity but more daunting. Either you have your own product to sell or be an affiliate, a solid product or a software, a real book or an e-book. While a website is a must for others, some claim success even without. Some sell direct while others are comfortable with multi-leveling; some get by with plain text while others insist on HTML knowledge.
Regardless of the way a particular home business is conducted, the common denominator is to find the people willing to open their wallets in exchange for a product, among millions of other products, they find in the virtual Internet display room.
Getting to these people often reveals an Internet marketer’s moral bent. I know a guy who harvests emails, then blasts them throughout. Playing catch-me-if-can with email service providers, which he probably has a dozen, he uses more than a hundred email addresses. If one is blocked, he switches to another. He and his group of “spammers” are having from modest to good successes in their business.
Technically speaking, spamming is sending an unsolicited email even to a person. I, and probably most, take spamming as sending emails to a horde of strangers offering them something on the off-chance that one in a million or so may patronize what is offered.
All websites I have stumbled across have anti-spamming policies and take to these heartily. Result? My e-commerce has been in the doldrums even after a year at it.
http://www.leadsleap.com/blog/how-to-create-an-online-business/?r=micheael02
(More Hurdles next issue)
