The logo design landscape is shifting at a frantic pace. What was making waves 4 years ago may not do so today. As customer attraction techniques become more effective, logo design must up its game. New logo designs are mushrooming fast and furious and most designers are not able to keep up with the pace. Happily, experts have formulated smart ways to forecast the logo design trends that are projected to rock in the future. We’ve rounded up logo design trends that are projected to rock this year, and which you can create with free logo download software:
- Latest design trends you can create with free logo maker software: Simplification
With concentration spans shorter these days, many businesses and companies are drifting towards simple designs. Simplification involves stripping the logo design to the basics. The goal is to make the logo clean and minimalistic. The simplification trend has also made a comeback because of rapid advancements in technology, as well as cross-platform requirements.
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- Latest design trends you can create with free logo maker software: Letter stacking
Letter stacking is a logo design trend that rocked 2017 and is expected to continue rocking 2018. This trend involves setting letters on top of each other. This makes long phrases easy to digest. It’s elegant and sophisticated and works best with contrasting colors. With so many logo designs out there, letter stacking can help you create unique logos that attract and retain customers.
- Latest design trends you can create with free logo maker software: Slices
Slices rocked in 2017 and are projected to be bigger in 2018. Slicing gives some breathing space to the emblem, and that makes it easier for viewers to digest it. You could also leverage this trend to add visual illusions and smart effects to your logo. This trend also gives your logo a textured 3-dimensional look.
- Latest design trends you can create with free logo maker software: Negative space
This trend is a no-brainer. The negative space logo design trend has been around for many years. And we don’t expect any big difference in 2018. However, it has transformed over the years from logomarks to logotypes. Todays, if you scavenge the internet, you can’t miss coming across text logos featuring images and shapes hidden between or inside the letters.
It’s a good idea that you know these logo design trends if you want to stay currents and entice customers to buy from you. In this day and age, a logo impacts customers buying decisions. So if your logo features all the characteristics they want to see in a brand, they will stick with your business.
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— Carlos Rachedi (@el_gordo_) 18 de abril de 2018